Amway Marketing Plan: A New Way of Amway Marketing for a New World


Amway Marketing

Amway Marketing

Amway marketing was been around for decades, which reflects, of course, what a strong organization Amway is.  But what about the Amway marketing strategies….do they still work?  Is it really all that easy anymore to “just get two who get two interested in the opportunity”, and then you’re off and running?


Is The Old Amway Marketing Strategy Outdated?

Unfortunately (for the old school marketers), we live in a different world today.  People don’t just “drop by” their friend’s house anymore; couples (both man and wife) are always at work, so now we have to schedule appointments.  And what are your friends going to say when you mention that you have a “great opportunity” and would like for them to bring by some friends so you can pitch!?  Well, you’re lucky these days if they’ll even remain your friends.  I remember how I used to hate to go to my mother-in-law’s house because, invariably, they would always pitch their opportunity to me – again and again.  Some people just aren’t interested, am I right?  And, nowadays, our friends and family are much more cautious then they used to be, thanks to all the network marketers out there giving the MLM a bad name.  Between the network marketers with all the “hype” and the “suckers” buying into hope, most people don’t even take multilevel marketing seriously anymore.  Eventually, you reach the end of your warm market list; the few that you’ve managed to recruit have lost their enthusiasm.  Then what do you do?  Quit, of course!  Hence, the 97% drop out rate for multilevel marketers.  These days, the warm market, while is may be a good way to start out, is way too limited as your primary leads source.

What About Amway Marketing Online?

Did you say “Amway marketing online”?  Now that’s an Amway marketing plan!  I thought you’d never ask!   What you need these days with any multilevel business is a way to generate endless leads.  And, what if you were told that those leads would begin to multiply as your marketing strategies improved?  I’m not going to lie to you…you will need to commit more than just a couple of hours each week.  In fact, marketing online requires you to do a lot of research and learn new skills, like creating YouTube videos, websites, pay-per click strategies, keywords, and the list goes on.  But that can be a good thing, because, as the experts will tell you, the best part about the network business is seeing yourself evolve into a better person, not just financially, but intellectually and emotionally as well.

Amway Marketing Online – The Opposite of Traditional Methods

An Amway marketing plan online is a lot different than one-to-one marketing with your warm market.  You are warned against pitching your opportunity up front, because the sad truth is that the vast majority of people who might be interested in Amway products usually don’t seek to purchase online.  And they certainly don’t look to join an Amway opportunity online, either!  The technique that the marketing gurus teach is to learn to market you, positioning yourself as a leader.  It’s the leaders that people want to join, and it really has nothing to do with your product line.  Once you have the reputation of being a good leader and providing value to your followers, people will seek you out to follow you, no matter what you say or don’t say!  It’s not the script that’s so important; it’s the character of the person.  Let me give you an example; the greatest recruiter of all times had just a two-word scrip, “Follow me”.  “What?” you say, “How could that ever work?”  His name was Jesus of Nazareth.  Think about the people know…some you would follow no matter what they said, and others you could never follow no matter what they said.  Online training techniques will teach you how to become the character that people will seek out.  Creating your own blog is highly advisable when you want to build an online business, because it’s the first step in branding yourself so others online can get to know you.  It’s also a good idea to create videos so those who “follow” you will actually “know” you, even when you don’t know them!  This makes recruiting much easier when the time comes for phone, skype, or personal meetings.

The correct Amway marketing plan for getting people to buy your products and sign on to your business has to do with “front end” marketing.  Since the average person surfing the web is looking for a solution to his problem, all you need to do is find a way to provide an answer for him.  And in exchange, he becomes your lead.  You will love learning the approach of “magnetic sponsoring”, or leading people to your website in a suggestive way.  Although people hate to be sold, they love to buy.  Your very own website for Amway marketing online could be your answer!


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Nancy Harnell, EzineArticles Platinum Author
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